The Sweetshop

Manchester based record label Paper Records
needed a promotional music video for artist Flash
Atkins, a down and out superhero.

The concept is about the bewitching nature
of modern online communication and the ever
expanding list of social networking tasks we
undertake every day. We follow Flash as he
uploads his music video (that's about uploading
a music video) and the various distractions he
meets along the way.

Awarded a Vimeo Staff Pick.